TV Campaign For Tombola | Free Bingo Money Blog

27 Aug

2009

It seems as if more and more online bingo websites are looking at new ways of advertising. First of all we had the Foxy Bingo TV advert and now it’s Tombola’s turn to take to the airwaves.

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If you are a registered member with Tombola Bingo then you will probably already be aware of the fact that they were planning on creating a TV advert and they have just announced that the new advert has been launched. Before I go any further I should explain that a while back the Tombola Bingo adverts were banned after the Advertising Standards Agency received complaints that their adverts could appeal to children and young adults. Because of this, Tombola had to devise a whole new marketing campaign but I’m not sure whether it has worked to their advantage or not.

In an attempt to try and make their next advert as clean as possible and adhere to all the ASA guidelines the new Tombola TV advert has really gone to extremes. There is no cool music this time round and the actors are all middled aged too. The new advert is unfortunately the most boring and dull online bingo tv advert I have ever seen. Even the BOGOF tv advert does more than this one and that really is saying something. You’ll understand if you’ve seen the BOGOF tv ad.

It’s one thing to try and keep on the good side of the Advertising Standards Agency but does that mean that you have to make terrible tv aderts? I don’t think so and I really think that Tombola need to have a serious think about it and take a look at their marketing staff too.

I have to admit, that I miss the colourful bingo ball and the lively music that Tombola featured on their last advert. I guess it just goes to show that when someone complains and your ads get banned you really do have to take drastic measures to ensure that it doesn’t happen again.

If you would like to know what all the fuss is about you can see a clip of the Tombola Bingo over on YouTube. I’d love to hear what you think of the new Tombola Bingo tv advert and wether or not you agree or disagree with me.